About Us
Our Mission:
- At Liixa, we aim to revolutionize digital advertising through advanced AI and machine learning, providing businesses with the tools they need to achieve exceptional results.
Our Vision:
- To become the leading AI-driven advertising platform that empowers businesses to optimize their marketing efforts and maximize ROI.
- Innovation
- Customer-Centricity
- Integrity
- Excellence
Our Values:
We offer built-in compliance features, robust data security, and privacy
management tools to meet stringent regulatory requirements.
Developed an intuitive, user-friendly App & Platform interface which is interactive and use AI guided
tutorials and support for new users.
Ensure seamless and extensive integrations with a wide array
of third-party tools (CRMs, analytics platforms, e-commerce systems).
Our key strengths
Continuous Development and Maintenance
• Agile Methodology: Implement Agile or similar
methodologies for iterative development and rapid adaptation to market needs.
• Roadmap and Sprints: Develop a clear product roadmap
with sprint planning to prioritize features and enhancements.
• Quality Assurance: Establish robust QA processes to
ensure high-quality releases and minimal downtime.
Technology Infrastructure
• Scalable Architecture: Design and maintain a scalable cloud
infrastructure to handle increasing user demands and data processing.
• Security Measures: Implement rigorous security protocols to protect user
data and maintain compliance with industry standards.
• Tech Stack Optimization: Continuously evaluate and optimize the
technology stack to improve performance and efficiency.
Customer Support
Team
Establishment
•
24/7 Support: Build a dedicated support team capable of providing
round-the-clock assistance to global clients across different time zones.
•
Training and Onboarding: Offer personalized training sessions to new
clients, ensuring they effectively utilize platform features.
Client
Relationship Management
•
Issue Resolution: Implement a ticketing system for efficient issue
tracking and resolution.
•
Feedback Loop: Establish processes for gathering client feedback to
drive continuous improvement in platform features and customer support.
Knowledge
Base and Resources
•
Documentation: Develop comprehensive documentation and FAQs to empower
clients to troubleshoot common issues independently.
•
Community Engagement: Foster a community forum or portal where clients
can share best practices, tips, and suggestions.
Account Management
Team
Formation
•
Sales Team: Recruit sales professionals with experience in B2B SaaS
sales and digital advertising technologies.
•
Marketing Team: Hire marketers skilled in digital marketing, content
creation, SEO, and PPC advertising.
Customer
Acquisition Strategy
•
Targeted Campaigns: Launch targeted marketing campaigns to reach
potential clients across different industry verticals and regions.
•
Lead Generation: Implement lead generation strategies such as content
marketing, webinars, and participation in industry events.
•
Partnerships and Alliances: Form strategic partnerships with agencies,
consultants, and technology providers to expand market reach.
Brand
Awareness and Thought Leadership
•
Content Strategy: Develop a content calendar for thought leadership
articles, case studies, and whitepapers showcasing platform insights.
•
Social Media Presence: Maintain active engagement on social media
platforms to increase brand visibility and engage with the community.
OUR
TEAM
Dynamic and results-oriented leader with over three decades of experience in media, journalism, sales, and strategic management. Proven expertise indriving business growth, managing high-performing teams, and executing innovative solutions in fast-paced environments. Adept at strategic planning, operational excellence, and stakeholder management with a strong focus on sales platforms, account management, advertisement sales, and implementing advertising automation and billing modules. Visionary leader with a deep understanding of the advertising industry and AI-driven platforms, poised to steer Liixa toward unparalleled success.
His blend of technical skills, industry experience, and leadership capabilities position him well to manage the business's technology strategy and operations effectively. A highly skilled technology professional with over 15 years of experience in software development, IT services, and data analytics. Proven track record in leading teams, developing innovative solutions, and driving digital transformation initiatives across various industries, including marketing and advertising.